Privacy Policy - UPDATED

Table of Contents:


The privacy of children is important to us. This Privacy Policy explains how National Geographic Partners, LLC, a joint venture between a subsidiary of The Walt Disney Company and the National Geographic Society, (“Nat Geo Kids”, “Company” or “we”) collects, uses and discloses information collected from children under the age of thirteen through this website, mobile site, application or widget (each, a “Company Service”). This policy also explains the rights that parents have with respect to their children’s personal information.


When a child accesses and interacts with the Company Services, we may collect certain information automatically about those visits. The information we collect includes the type of computer operating system, IP address and/or mobile device identifier, web browser type, content viewed, the frequency with which the child visits various parts of our sites or applications, information regarding the online or mobile service provider, and cookie ID. We do not collect registration information from children on this site.

Cookies and other tracking technologies (such as pixels, beacons, and Adobe Flash technology, including cookies) are comprised of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to a child’s browser when he or she first requests a web page and then stores the data on the child’s computer so the website can access the information when the child makes subsequent requests for pages from that service. These technologies may also be used to collect and store information about a child’s usage of the Company Services, such as pages visited, content viewed, search queries run and contextual advertisements served. We only use these types of information to support the internal operations of the Company Services.

Third parties that support the Company Services by serving contextual advertisements or providing services, such as maintaining and analyzing the functioning of the Company Services, assisting in network communications, stability of the Company Services, hosting, content delivery, and authentication may also use these technologies to collect similar information; their collection and use of such information only is to support the internal operations of the Company Services.


We use the information we collect from and about a child to provide the Company Services and features to him or her, and for various purposes related to our business including: to measure and improve those Company Services and features; to improve the child’s experience by delivering content he or she will find relevant and interesting; and to provide the child and/or parent with customer support and to respond to inquiries.

We use the information we collect from children for these additional purposes:

To allow service providers to assist us in providing and managing the Company Services. Company may make a child’s information available to certain third-party service providers, such as contractors or agents who help us manage or provide the Company Services. These service providers only collect and use information from children for our internal purposes, consistent with this Privacy Policy.

To protect the rights of Company and others. There may be instances when Company may disclose a child’s information, including situations where Company has a good faith belief that such disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of Company, our Company Affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the Company Services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.

To complete a merger or sale of assets. If Company sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Company may transfer children’s information to the party or parties involved in the transaction as part of that transaction.


Company uses commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.


Updates to Privacy Policy. From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means, consistent with applicable law.

Location of Data. The Company Services are hosted in and managed from the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above.

Data Retention. We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. In the event we discover we have collected information from a child in a manner inconsistent with the Children’s Online Privacy Protection Act requirements, we will either delete the information or immediately seek the parent’s consent for that collection.

Sensitive Information. We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Company Services or otherwise.


In the event we start collecting registration information from children, we will provide parents with the ability to access the information collected from their children.


If you have additional questions regarding this privacy policy, please contact us at:

Phone: 1 800 638 6400

Mail: National Geographic Partners, LLC

Attn: Business and Legal Affairs - Privacy

1145 17th Street NW

Washington, DC 20036-4688